Sport is so much part of our heritage. Sport is important to individuals and to communities. But why do we enjoy watching and/or playing sport so much? We want to find out why people enjoy spending so much of their free time either watching or playing sport.
Even if people don’t watch or play much sport, we are looking to understand more about the reasons why. What could be done to encourage or tempt these people to give sport a go?
This collaboration aims to pull together much of the information that currently exists on sports participation.
We will add to the evidence that exists and provide fresh insight into what motivates people to either take part or watch sport. We will also look to understand more about the barriers and why people choose not to participate.